It's hard to believe that the holidays have come and gone and that 2021 is only hours away. But before we go, I want you to do me a favor. Think back to a favorite gift you received either this year or in the years past.
Can you remember how it came packaged? Was it wrapped, boxed and tied with a bow? Did it have layers of tissue covering it, waiting for you to unravel what was below?
If I could take a guess, I would almost guarantee that there was some type of packaging involved that enhanced your excitement of seeing what was inside. Which brings me to today's topic.
My number one deal breaker when it comes to branding.
You see, I’m a big believer that packaging is as equally important as the products that come inside. While the saying goes that “you shouldn’t judge a book by its cover,” I'm pretty sure most of us judge, in some form or another, even if unintentionally. And first impressions are everything, especially when it comes to luxury, fashion and branding in general.
One of my favorite clients, Suzanne, recently reviewed our leather wrapped candles, and this is what she had to say:
"Like everything Mel Boteri offers, her personalized candle is another winner in taste and sophistication. The packaging, presentation and the product quality is topnotch. The candle's scent is light and appealing, without being overbearing. A perfect gift for a friend, client or business associate."
That second sentence is everything to me because it pretty much sums up everything I value when creating products and services for my clients.
If you are in the business of branding products and experiences, my suggestion is this: take your time figuring out the perfect way to package your goods. This doesn’t have to be expensive either. Do a simple google search for “wholesale product packaging” and you will see an endless list of options. I would always suggest receiving samples before ordering in bulk to ensure the quality matches the aesthetics you are going for. And please don’t forget the details: tissue paper, ribbon and a hand-written note card go a long way!
What's your number one deal breaker when it comes to branding? I'd love for you to share in the comments below so we can all learn and grow from each other 😉